News + Insight

Why Invest In Property? Over 500 Investors Explain

13 December 2016

Every investment journey is different. At IP Global, our goal is to understand our customers’ innate drive to invest in property.

For our 10 year anniversary we opened the floor to the public and asked - what does a successful property investment portfolio mean to you?

Over 500 current or aspiring investors replied from across 44 countries. Seven key themes emerged:

A successful property investment portfolio means…

1. Greater wealth 

It’s no surprise that people view property investment as a solid source of income. Over half of our responses featured an increase in net worth as a major driver for investing in property.

2. A better future for my family 
Second on our list accounted for nearly 20% of answers. People feel that property is a tangible asset to pass on to future generations and is also something to rely on during their retirement.

Why invest in property?

3. A safety net 
Many saw property to be a safer and less volatile asset class – compared to stocks and shares for example. That’s why it’s the third most popular answer on our list. People report that diversification – via investing in stable overseas property markets – brings an added level of security to their wealth. (Portfolio Diversification - Does it Matter? Learn more here)

4. Pride
A sense of personal achievement also emerged as a key theme. Respondents described a goal-oriented approach to achieving success in property investment and see buying a property as an important life milestone.

5. No hassle
Many believe property investment to be a reliable and hassle-free source of ‘passive’ income, needing less active management than other asset classes.

6. Independence 
Many reported the sense of ‘freedom’ that stems from building a successful property investment portfolio. Other themes that emerged were self-sustainability and not needing to rely on their main source of employment to keep making money.

7. Excitement 
For many people, property investment is a real passion and a source of excitement. From thriving, niche markets such as Berlin to more established ones such as London – investors enjoy playing their part in supporting development in the world’s most exciting cities. Interested to learn more about Berlin (click here).

Do you identify with these themes? We’re constantly looking to improve our understanding of our customers’ journey to help them achieve their investment goals – if you have any comments to share please let us know:


Khushboo Hemrajani

Written by Khushboo Hemrajani

An experienced corporate communications professional, Khushboo specialises in editorial content, creative and digital campaigns, as well as marketing strategies for IP Global Ltd.

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