Niche ideas moving to the mainstream, cult trends being picked up by the populace – this is how fresh fashions emerge, branching out from a culture’s boldest minds in a way that grips the world of property as much as it does that of haute couture.
It’s a phenomenon that has seen Hoxton and Shoreditch transformed from bastions of East End tradition to focal points for London’s contemporary imagination, and the question on every investor’s lips should be this: where next?
Following our , we wanted to offer you a more detailed picture of one of the most promising towns in the southeast – one that has benefitted from a modern history of creative innovation that has placed it next in line.
THE MARKET, HIGH STREET AND STATION WERE VIBRANT AND BUSTLING WITH PEOPLE GOING ABOUT THEIR DAY. THERE WAS CERTAINLY A SENSE FROM THE LOCALS THAT DEPTFORD IS THE PLACE TO BE.Tim Higgins, Senior Sales Consultant - IP Global
Deptford, in the Borough of Lewisham, has emerged on the back of a vibrant local creative scene to become one of London’s new cultural hotspots. Sparkling with artistic energy, the area was a focal point for the scene that grew out of nearby Goldsmiths in the 1990s to put the UK at the forefront of contemporary art and design.
A passion for artistic expression has thrived in Deptford in the years since, with many creatives making it their base for both their work and home lives. This has made the town something of a nexus for independent studio and gallery space south of the Thames, drawing comparisons with the noted artistic areas north of the river such as Shoreditch, Hoxton and Dalston.
Deptford benefits hugely from being perhaps the most well-connected part of Southeast London. National Rail journeys from Deptford station to London Bridge are startlingly low at just six minutes, and from there short Underground journeys open up the capital. One stop away (or a short walk) is Bank, the centre of the City and London’s financial heartland, while just two and five stops from London Bridge are the large transport hubs at Waterloo and King’s Cross St Pancras
On top of this, Canary Wharf is only a 14-minute journey from Deptford Bridge by the famous Docklands Light Railway system, providing very convenient access to the new focal point of London’s financial services sector.
While this is great news for the professional classes increasingly drawn to Deptford, the local artistic community also benefits from the area’s connectedness. The Overground line straight to Dalston from nearby New Cross station ties together these two communities of innovation, creating a pipeline for inspiration and new creative energy.
All this has attracted much attention to Deptford and its surrounding areas. The High Street continues to see improvement works, largely centred around the popular Deptford Market. Local government are conscious of Deptford’s charms however, and retaining the High Street’s sense of independence and diversity remains of paramount importance throughout all such work.
THE HIGH STREET IS DEVELOPING AND ATTRACTING INVESTMENT CAPITAL BUT IT SEEMS TO BE KEEPING ITS AUTHENTIC FEELMark Ferguson, Director - IP Global
Some particularly community-focused development is accompanying at the Deptford Project – we’ll have some more in-depth information on this fantastic work which is going on around Deptford station later in the week.
Nearby regeneration is revitalising Deptford Creek as well, with a new riverside plaza area being developed along with a range of other cultural amenities that are set to transform the Creekside area around the Trinity Laban Conservatoire of Music and Dance.
This will include further space for artists’ workshops, galleries, restaurants and bars, as well as a scenic Creekside Walk which has been designed to reflect the area’s maritime heritage and support the thriving ecosystems of local wildlife that have made their home along the Ravensbourne River between Lewisham and the Thames.
IP GLOBAL LONDON VISIT
Several of our property investment experts recently visited Deptford to get a better feel for the area. Here’s what some of them had to say.
I was struck by the vibrancy of the High Street as well as the quirky shops and boutique coffee houses. The market place is unique for London and it brings the wider community in Deptford together which I thought was great.
I liked that there are a number of community centres, which again make the area a lovely place to live. You can see how the High Street is developing and attracting investment capital but it seems to be keeping its authentic feel which is a big plus.
/ Senior Consultant
The biggest thing for me about Deptford was the fact that even on a Friday morning this was one of the busiest places we’d visited in London all weekend.
The market, High Street and station were vibrant and bustling with people going about their day. There was certainly a sense from the locals that Deptford is the place to be.
INTERESTED IN WHAT ELSE IS GOING ON IN DEPTFORD?
Take a look through the following links to find out more.
- This gives an overview of the regeneration work going on around Deptford.
- Singapore’s Business Times recently , noting the area’s influx of creatives and the public and private sector investment following them.
- The Greater London Authority is supporting – their Regeneration Committee visited Deptford town centre and Goldsmiths in late 2013 and produced this short report on the status of this regeneration work.
- The New York Times have been for some time.
- is an annual contemporary visual arts festival run by the local creative community in and around Deptford.
- BBC TV show A Secret History of Our Streets covered